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Noon Goons SS19 Delivery 1 is inspired by west coast hiphop/rap and shot by photographer Mike Miller who has shot various west coast artist and covers for Tupac, NWA, Snoop Dog, Eazy-E and so on...
"The collection has all the codes of laidback West Coast style – cozy and oversized casualwear –but with details compounded by a catalog of references to the punk movement, surf/skate culture, and hip-hop dating back to the ’90s."
"YOUTH AGAINST ESTABLISHEMENT"
Noon Goons is the Californian -born and bred- label quietly taking over the ruling class, will it be in fashion or world order.
Genuine to its skate and surf roots (a noon goon is a group of tourists that shows up and crowds a beach at noon, when the real surfers have already gone about their day), the LA label also heavily displays its punk attitude, allowing it to seep into the designs, and serving as ultimate moral compass not to wander away from authenticity.
photo credit: Gogy Esparza
We talked to the sytlist Simon Rasmussen about life, music and his new collaboration with KangaROOS. How would you describe the KangaROOS by Simon Rasmussen for Storm capsule collection in one sentence? Good guys wear black, bad guys wear white. What was your biggest source of inspiration for the design and campaign? I looked into the history of KangaROOS - and my main inspiration is a picture of legendary American football player Walter Payton posing in front of his new Lamborghini back in 1985. (See image gallery) The Lamborghini was given to Walter Payton by KangaROOS. Why did you ask art photographer Asger Carlsen to shoot the campaign? I have been a big fan of Asger´s work since I bought his book Wrong in 2010. And I wanted to do something cliché for the capsule collection but with a different outcome. So I asked Asger if he wanted to shoot this naked girl and a black dude in a leather track suit in front of a Lamborghini and luckily he said yes! Top 3 songs at the moment? Jay Z - fuckmewithmeyouknowIgotit. Kanye West - I am a God. Chief Kieef - Chefin Keef. Portrait image shot by Kim Reenberg
Kai Nguyen is the new kid on the block. The only 17-year-old designer is stirring up the fashion biz with his first collection American Freedom. Although young he knows how to play the game, he got Ian Conner to model his lookbook and collaborated with WONDAGURL, the producer behind Jay Z's song "Crown", on his first fashion movie. American Freedom is now available here