A green bench by the Seine.

With spring, freedom has taken over Paris. It’s the time for encounters and discoveries. The time for new beginnings. The time to take the risk of trying and starting over. To be swept away by the promise of something, even if one doesn’t really know what it is. In theory, they should never have crossed paths. Anonymous in the crowd, strangers. Each convinced of a future that seemed fairly set. But when the trees bloom again and the clouds disperse, everything becomes possible. Certainties crumble, making way for maybes. Prolégomènes sets the scene on a blank page, leaving the field open for what will happen next. It’s the end of one cycle and the beginning of a new one. It’s a new love, a new start. Perhaps the chance of a lifetime. It’s the spark that ignites a new story.

Notes: Bergamot, Cardamom, Fig Milk, Apple, Cedar, Vetiver, Ambroxan.

Specifications - 50 ml. Extrait de Parfum. Made in France. 

Please note: perfumes are only shipped to the EU. 

The Puma Thunder in a Rive Droite pastel iteration.

The Thunder pays homage to past collabs and silhouettes ahead of their time. Inspired by '90s Cell System running silhouettes and the PUMA x McQueen collaboration, the style is a reimagined pair of kicks with a bulky, chunky, unapologetic look and feel. The exaggerated retro tooling, the blown-up proportions and the loud color blocking reserve a spot for the Thunder on the international runways.

RELEASING DECEMBER 8

During the 90s visible running technology boom, sports brand PUMA innovated to create PUMA CELL Technology, one of the most durable and resilient cushioning technologies of the day. Twenty years later, we celebrate by reissuing a classic from the PUMA Archive: the CELL Endura.

In 1998, PUMA introduced the first iteration of CELL Technology for stable cushioning. Stability came from blow-molded polyurethane elastomer (TPU) that was configured in a pattern of hexagonal cells. Combinations of these cells allowed us to engineer cushioning and solve for a variety of running needs.

SHOP PUMA CELL ENDURA HERE

The CELL Endura was PUMA’s pinnacle model in the CELL range. With the times going full circle and the 90s being back in fashion again, the OG has returned in its best form yet on the eve of the PUMA CELL’s 20th anniversary.

With distinctive eyelets, a chunky silhouette, and its green CELL Technology, the CELL Endura has stayed true to its OG glory, updated purely with new materials and new production techniques. It maintains the running tech detailing of the original model along with the rubber toe cap plus a unique eyelet stay for the laces. The sneaker’s last was referenced from the PUMA Archive and reworked to create a sleeker toe shape. The original CELL Endura was hand-stitched but this version has evolved with the times and features digital stitching. A breathable mesh upper with suede overlays and PU coated leather overlays cover the upper which sits atop an EVA midsole and rubber outsole.

BUY HERE

PUMA and BLENDS have teamed up to create a collab edition of the 90s icon CELL Endura. Bringing back its OG glory, the latest sneaker in PUMA’s CELL range perfectly blends heritage and modern design aesthetics.

An offspring of the 'Futuristic' and 'Unusual' design idea, the CELL Endura BLENDS is decked with mesh and PU coated leather upper with iridescent metallic silver leather overlays. The fading effect of the tone change aims to represents 'Understanding of Nothing' - while there exists an infinite space of the unknown, living with uncertainty towards the future without forgetting the past is key. The sneakers stay true to the original silhouette with the Cell technology fitted on the midsole. Featuring an added loop puller on the tongue, the CELL X BLENDS co-branded sockliner completes the look.

Back in 1980, the Fast Rider was one of PUMA’s most comfortable yet simplistic running shoes, with a super-light design and shock-absorbing outsole. Today, they have revamped the Fast Rider as the Future Rider – reborn for casual-cool street style with bold material play and colorblocking, a slimmer outsole, and ultra-comfortable Rider Foam.

RELEASE ON 4TH OF APRIL

ONLINE AND IN STORE NOW

In 2000, PUMA launched Inhale, a running shoe with thick soles, exaggerated contours, and a daring material mix. Today PUMA is breathing a completely new life into this silhouette by reissuing it for the streets. Inhale, with its signature extreme curves in the midsole and pops of red in the upper, was designed to keep you on your toes and ready to move.

Sportswear brand Puma has joined forces with LA-based streetwear brand Stampd and created a new edition of the classic R698 Puma silhouette. Known for their high quality products mixed with simple form in sporty, street-ready silhouettes, Stampd brings a light and clean look to the table with this sneaker. Whisper white leather and suede mesh perforated upper for increased breathability. Embossed Stampd logo on tongue and '93' embossed print on back. This is the perfect sneaker for spring.

The Ralph Sampson OG is a reissue of the iconic court silhouette from the 80’s. Celebrating NBA Hall-of-Famer Ralph Sampson’s legacy, the retro sneakers are pulled straight from the archive and relaunched in its original glory as a sport-inspired street style.

A basketball legend from the 80’s, Ralph Sampson played for The Houston Rockets. His incredible height of 7-foot-4 and striking agility allowed him to tower over the rest of the players, elevating the game to unprecedented heights. As the first pick of the NBA Draft in ’83, he averaged 21.0 points and 11.1 rebounds, winning Rookie of the Year in ’84 and NBA All-Star Game MVP in ’85.

The sneakers, custom made for his needs on the court and tailored to fit his size 17 feet, with mid-height construction for ankle support and a lightweight design for speed and agility are stamped with his signature at the side.

Proving the shoes versatility as a fashion statement over 30 years later, the reissue marks its crossover from court to streets for a new generation of basketball fans who care about off-court style as much as on-court performance. Staying true to its heritage look, the mid-top sneakers are given a retro run with a full leather upper, retaining its clean, classic look in PUMA White-Gray Violet-Peacoat colorway.

The godfather of urban vinyl toys, Hong Kong artist Michael Lau, joins PUMA to create a masterpiece to honor the Suede’s 50th anniversary. World-renowned for his collectible designer toy figures and graffiti-style illustrations, Lau takes his bold and brilliant technique to the Suede in a collaboration.

The PUMA x Michael Lau “SAMPLE SUEDE” takes its inspiration from the sample sneakers that brands produce as a model for production or to send to sports icons for final testing. Lau gives the iconic silhouette a protoypical feel by using work-in-progress details like the zig-zag finishing of the fabric sample along the Formstripe, lacing and tongue. To add to the sample concept, “50 Sample Suede Not For You Only For Me” is embossed on the heel of the shoe.

“A lot of the times when I come up with a sneaker design, it’s not going to be for everyone. I rather think of them as products that are for collecting. I guess that because I approach it like artwork,” Lau states.

The Chinese character for “sample” is designed on a sample swatch for the tongue and sockliner. An ‘L’ is on the heel tab of the left kick, an ‘R’ on the right. These imaginative touches make the several shades of gray included in the Suede’s plush upper all the more intricate. The right shoe features lighter grays, the left darker. It’s a mix-matched magnum opus. And the white laces and thick, textured sole frame the work perfectly. The insole is taken from the form that the factory fills out when identifying a sample – with the style name, article number, colourway code and factory code.

This is a countermovement. A new era of Sport Fashion. The Thunder takes an unconventical approach to design that disrupts and commands attention. It's loud color blocking, materials mixes and bright accents. It packs the power of a storm.

The Thunder pays homage to past collabs and silhouettes ahead of their time. Inspired by 90s Cell System running silhouettes and the PUMA x McQueen collaboration, the style is a reimagined pair of kicks with a bulky, unapologetic look and feel. The exaggerated tooling, the blown-up proportions and the loud color blocking reserve a spot for the Thunder on the international runways and streets.