This is a countermovement. A new era of Sport Fashion. The Thunder takes an unconventional approach to design that disrupts and commands attention. It’s loud color-blocking, material mixes and bright accents. It packs the power of a storm.

This season, Thunder returns to rule the streets as PUMA releases two new iterations of the Thunder Spectra for Men.

BUY IT HERE

While the debut Thunder Spectra took on a bold statement with its retro color blocking and neon pops, the latest iteration boasts of new colorways with a protective side wall, midfoot stabilizer and internal lace woven system. With a material mix of mesh, suede and leather overlays, these runway-worthy kicks balance the best of bold and tonal with a drop in – Drizzle – Steel Gray

The Thunder pays homage to past collabs and silhouettes ahead of their time. Inspired by 90s Cell System running silhouettes and the PUMA x McQueen collaboration, the style is a reimagined pair of kicks with a bulky, unapologetic look and feel.

First up in PUMA’s Autumn Winter Run The Streets line up is the TSUGI Jun Sport, worn by British drum and bass band Rudimental.

It is time for Big Sean to unveil the latest drop in his ongoing collaboration with the Puma giant

What has made their collection undeniably refreshing in the current landscape, is the care taken in curating an assorted range of fabrics, color themes and cohesive outfits.

His vision for FW18: sherpa, corduroy, fleece and checked flannel paired with - and declined in - earthy Midwest tones -- pale birch, laurel, burnt ochre. Plush, creamy suede also adorns the footwear part of the line, with the now signature jelly bean sole.

The recurring blue-white-green ribbon highlights for the best the collection's harmony, along with the "D+CAT" logo emphasizing further its decidedly distinct identity.

Two classics, PUMA and COOGI, launches a collaboration which honors Biggie Smalls and the golden age of hip-hop. Australian COOGI's sweaters are well-known for their vibrant colors and intricate knits, and have been worn by music legends, particularly present on the American hip-hop scene in the 80's and 90's. The collection features t-shirts, track jacket and the classic PUMA Clyde sneaker silhouette.

PUMA and Def Jam have teamed up on a collaborative concept to celebrate the record label’s 35th anniversary. The partnership runs for a year and will include a number of product drops –the first drop launched earlier this year with the Clyde Court. Now for SS2020 the collection will expand into some heritage Basketball silhouettes with the Sky LX Hi and the Clyde OG.

“Since hip-hop’s early b-boy days, PUMA has been a staple in the culture – bringing freshness to the basketball court and style to the block party. We’re proud to celebrate Def Jam’s 35th anniversary in partnership with PUMA,” said Paul Rosenberg, chairman and CEO of Def Jam Recordings.

RELEASE ON SATURDAY 7TH OF MARCH

PUMA and Def Jam have teamed up on a collaborative concept to celebrate the record label’s 35th anniversary.

This special drop includes a collaboration with one of the iconic music artists from Def Jams portfolio "Public Enemy".

“Since hip-hop’s early b-boy days, PUMA has been a staple in the culture – bringing freshness to the basketball court and style to the block party. We’re proud to celebrate Def Jam’s 35th anniversary in partnership with PUMA,” said Paul Rosenberg, chairman and CEO of Def Jam Recordings.

PUMA has now announced its latest collaborator, the Danish brand HAN KJØBENHAVN.

This collection takes inspiration from the upbringing of the designers, local sports and suburban architecture. The outcome is a variety of sneaker styles in soft colors fitted for fall.

LAUNCH October 7th 00:00 CET

HAN KJØBENHAVN reinvents the sportswear brand’s iconic Clyde silhouette, giving the shoe an understated makeover with premium leather uppers and co-branding only visible on the outside. The Copenhagen-based label also takes on PUMA’s new Tsugi Kori silhouette, wrapping the sneaker in a plush suede and leather as well as a knitted ankle collar.

Simplicity and functionality define Scandinavian design and Han Kjøbenhavn is at the forefront, taking it to an extraordinary level. Extending their influence from high fashion to sport-inspired street wear, Han Kjøbenhavn partners with PUMA for the third season and recreates workwear staples in luxe materials.

Playing with the theme inside-out, Creative Director Jannik Davidsen reimagines classic vintage workwear and mashes it with sports hints. As always, pulling inspiration from his Scandinavian roots and sensibilities, the result is a collection with a premium feel and hand-made look, street wear that’s elevated and redefined.

According to Jannik, “We always challenge ourselves and outdo what we created in previous seasons. For this collection, I thought of flipping the design inside out to make it more interesting. Still keeping it wearable, as an everyday staple, but with luxe materials and meticulous craftsmanship.”

With no restrictions, Jannik designed the collection with the interior of the products as the focal point. Showing off the raw materials and details, giving off a progressive design. The PUMA x Han Kjøbenhavn Avid is crafted with premium soft leather and mesh uppers. With raw vintage suede, leather and nubuck overlays, the pair in Steel Gray and White colorways is anything but ordinary. His design also jumps to the next level with the Trailfox Disc HAN, with premium soft leather and mesh upper is rendered with raw vintage nubuck and leather overlays. With an aggressive trail-inspired chunky rubber sole, the sneaker features the PUMA Disc laceless technology and co-branded plastic lace jewel on outer padded leather tongue.

Han Kjøbenhavn and PUMA have united for a 4th project.

Inspired by ‘crafted retro’ as the core theme, we have created a capsule collection that combines progressive aesthetics with retro sportswear vibes.

PUMA AND HAN KJØBENHAVN REUNITE FOR SPRING/SUMMER 2018.

Global Sports Brand PUMA and Danish luxe streetwear brand, Han Kjøbenhavn, reunite for Spring-Summer ’18 with a new look for the Scandinavian-inspired collaboration. Under the direction of founder and creative director Jannik Davidsen, the all-new PUMA x HAN KJØBENHAVN collection takes on a new deconstructed corporate identity featuring pin stripes and photocopy inspired graphics.

Founded in May 2008 on the streets of Copenhagen, Denmark, Han Kjøbenhavn centres around the foundations of Scandanavian, and more specifically, Danish design. Simple shapes and always functional, like the streetwear brand itself, the PUMA x HAN KJØBENHAVN SS’18 collection draws design cues from Danish culture, Vintage Workwear and Newspaper archives combined with a deconstructed, raw take on Scandinavian Style.

PUMA and Han Kjøbenhavn placed the focus on evolving both PUMA Archive silhouettes as well as progressive new styles, seamlessly fusing comfort, functionality and high-end fashion. The collection shows off the iconic DISC closure technology for a snug fit and futuristic look.

PUMA recently teamed up with artist Kesi for the release of its reworked OG silhouette, the Thunder Spectra.

To celebrate the launch, we boarded the party boat alongside crews of friends, fans and insiders; all gathered for the intimate performance.

pictures courtesy of Victor Jones

To celebrate their 10th anniversary, PUMA has joined forces with LimitEDitions to re-launch the Blaze of Glory sneaker. The Blaze of Glory sneaker has been a PUMA classic since the 90s, utilizing PUMA’s Trinomic technology and a one piece upper to create a futuristic silhouette that has stood the test of time. This archive running staple has been elevated through Limited Editions’ imaginative approach, exceptional use of materials and premium finishing. With inspiration drawn from the Castanyada festival, the All Saint’s Pack features two culinary inspired colourways. The chestnut and panellets Blaze Of Glory feature rich leathers, whilst premium mesh, colour pop lacing systems and a white midsole hint at the shoes performance heritage. Patterned inner lining featuring chestnuts and panellets add detailing whilst referencing the packs inspiration.