POLONAUTICAL REVIVAL

In the midst of its iconic reissue series, Polo is now presenting a limited-edition capsule collection in honor of its 1992 America's Cup sponsorship and the nautical collection that followed in 1993 — naturally dubbed CP-93 and inspired by the US team uniforms.

The reimagined sailor line stars unapologetic 90s designs: bold colors, riviera-inspired prints and vintage scarf motifs straight out of the Ralph Lauren archives.

This fresh, life-affirming Eau de Parfum is memorable for its seductive notes of leafy green citrus. Discreet yet stirring, in the manner of a sophisticated musical piece that grows more intensely pleasurable with each listening, it is the most concentrated expression of the signature perfume created for Of The Gods.

Containing 99.97 per cent naturally derived fragrance of the highest quality, the formula includes oils distilled from the sweetly scented flowers of Polygonum (aka Solomon's Seal), related to Lily of the Valley; the twigs, leaves and bitter-orange flowers of Petitgrain; and extracts of warm, woody, camphoric Patchouli heart, which is obtained using a precise process that eliminates the heaviness often associated with Patchouli. 

How to use:
For the fragrance to accompany you unobtrusively throughout the day, spray lightly onto clothing, pulse points and the nape of the neck in the morning and/or evening (it will linger most consistently on fabric). Reapply as desired. For aromatic consistency, use in concert with Of The Gods companion products. 

Aroma:
Seductive green citrus, discreetly discernible

Key ingredients:
Polygonum, Petitgrain, Patchouli Heart

Specifications - Eau de Parfum. 100ml.

This generous refill will maintain your supply of Polygonum Spray-On Deodorant for up to six months.

Created to deter armpit odour while imparting a seductive, uplifting green citrus fragrance, this product is intended to keep the wearer feeling fresh and smelling remarkable.

The formula contains a select blend of naturally derived ingredients, including
Indian Mulberry plant stem cells and Lactococcus Extract to deodorise, Lysophospholipids to moisturise delicate underarm skin, and a 99.97 per cent naturally derived fine perfume that foregrounds the flowers of Polygonum odoratum, a herb related to Lily of the
Valley.

Dermatologically tested and free of alcohol and aluminium salts, this product is suitable for
natural, waxed and shaved armpits, and for sensitive skin. It will not leave marks on skin or clothing.

Aroma:
Seductive green critrus, discreetly discernible

Key ingredients:
Polygonum, Indian Mulberry stem cells, Lactococcus Ferment

How to use:
Handle containers and caps with scrupulously clean hands, on a pristine surface. We suggest playing Mikis Theodorakis in the background. Carefully pour refill product into your original 75ML bottle until just below the start of the neck. Protect remaining contents of your refill by securing the lid firmly after decanting, and storing the container in a cool, dry place.

Specifications - 375ml/750ml. Retain and reuse your original 75ml bottle in order to minimise waste. Refill containers are manufactured from 100 per cent recycled aluminium, and are reusable as well as endlessly recyclable.

Ingredients - Aqua (Water), Triethyl Citrate, Glycerin, Parfum (Fragrance), Propanediol, Glycine Soja (Soya Bean) Seed Extract, Limonene, Citrus Aurantium Peel Oil, Pogostemon Cablin Oil, Tetramethyl Acetyloctahydronaphthalenes, Sodium Benzoate, Linalool, Juniperus Virginiana Oil, Cellulose, Cellulose Gum, Linalyl Acetate, Morinda Citrifolia Callus Culture Lysate, Potassium Sorbate, Glyceryl Caprylate, Citric Acid, Lactococcus Ferment Extract, Sphingomonas Ferment Extract, Benzoic Acid, Lavandula Oil/Extract, Polygonum Odoratum Oil, Pinene, Terpineol, Beta-Caryophyllene, Geranyl Acetate, Decyl Glucoside, Camphor, Geraniol, Maltodextrin, Citrus Aurantium Flower Oil, Terpinolene, Carvone, Citral, Citronellol.

POOL is an effervescent, carefree accompaniment for long days+warm nights. SUNBLOCK, GAZPACHO, COLD RASPBERRIES, gently undulating with youth, ecstasy, evergreen nostalgia. FEEL—shiny skin, cold gin and tonic, ocean haze.

Poolscapes brings together two bodies of work?The Pool (2002–05) and Poolscapes (2009–12)?by French-born, Brooklyn-based photographer Karine Laval (born 1971), both focusing on the motif of the swimming pool. Presenting public pools in urban and natural environments throughout Europe and private pools in the US in two distinct sections, the book is arranged chronologically and shows an evolution in tone and depth, from the photographic to the painterly.

The Pool series invites us into a sun-bleached public pool at midday, evocative of childhood memories and the experience of leisure and bathing. Gradually these geometric lines and familiar architectural structures give way to the abstract, often blurred shapes and colors of the Poolscapes pictures that oscillate between representation and abstraction. Here the pool becomes a metaphor, a mirror whose surface reflects the surrounding world but is also a gateway into a realm where bathers are distorted and fragmented

Personalization and customization is at the heart of the POP COLLECTION. The collection is based on the currency we all know - the coin. The POP COINS provides the freedom to express ideas and emotions through the ultimate upgrade that can be repeated – infinitely. The POP COLLECTION invites you to exercise the freedom to completely change the look of any piece you own with just a single POP.

For the first venture you get to play with the SIGNET LETTER and the FORTUNE COIN series. The SIGNET LETTER series call for an expression of initials or monograms evoking the notion of a secret message to someone special. The FORTUNE COIN series consist of 4 coins each symbolizing the manifestation or belief of Life, Guidance, Love and Journey.

The POP Collection is now available online and in store.

March 1st and 2nd Storm hosted an exclusive pop-up with Post Malone’s merchandise from his tour Beerbongs & Bentleys. The collection featured graphic t-shirts, hoodies, crewnecks, sweatpants, totes and more.

Multi-platinum-selling Dallas, Texas artist Post Malone touches down in Europe in 2019 for a full-scale headline tour. The fast-rising star will take over Royal Arena on 2nd of March as he brings his chart-crushing second full-length Beerbongs & Bentleys, released through Republic/ Island Records. Beerbongs & Bentleys, debuted on the Billboard Top 200 at No. 1 and achieved one the year’s biggest streaming weeks ever.

Pierre Hardy has always enjoyed construction games, geometric effects and sculptural shapes. Carried over every season, the Cube Perspective Perspective pattern has become iconic, a brand signature. Have a look at the new pouches for this winter 2013.14 season - here.

The spring pre-collection strengthens Givenchy’s signature male wardrobe. It is infused with a latin influence for latin men are not afraid of mixing prints seemingly at odds or layering contrasting pieces making such looks cool and stylish. The silhouette exhales relaxed sportswear and sensual tailoring creating a newfound elegance. “favelas 74” sums up riccardo tisci’s obsession of the latin world. It is another expression of streetwear and urban culture. This season he revisits natural elegance and gender blending. Vivid combinations of prints from flowers and camouflage prints to roses and checks offer a new take on the feminine and the masculine. They create joyful patchworks where bright, dark and faded versions interact with each other. Placed prints and intricate cuts reveal graphic compositions.

Tokyo-based designer Julien David, always brings something new to the table - and his Pre-fall 2015 collection is no exception. From oversized multicolored sweatshirts with a shaggy look and feel to a classic menswear inspired winter coat with a 3D effect detailing by the collar, the collection brings the everyday wardrobe to the next level with its intricate detailings and extraordinary selection of materials.

Sacai was established by Chitose Abe in 1999 after 8 years of working with the Junya Watanabe collection at Comme des Garçons. Her collections may appear to be about femininity, but Abe’s interest is in creating clothes that are entirely unique and timeless, innovative and experimental. Juxtapositions of contrasting textures of fabrics such as knits with super fine wovens and usage of techniques based on reinterpretations of patterns of the garment transform the pieces into unexpected shapes and silhouettes.

Eytys is embracing this upcoming spring with patterns and shades from the 80s. Storm & Eytys are celebrating the new collection with an in-store installation and exclusive pre-launch during Copenhagen Fashion Week. Buy the new spring styles now in-store! Soon online

In collaboration with ARKEN Storm is presenting an exclusive preview of the future exhibition INDIA: FASHION NOW.

Rasmus Storm picked his 4 favourites and presents them at our store in Copenhagen for fans and customers. The exhibition INDIA: FASHION NOW is part of ‘India Today / Copenhagen Tomorrow’ which will be the largest event about India ever held in Denmark with programmes in art, music and dance, film, design and fashion, literature, media, education, science and business. The Danish Museum of Modern Art ARKEN will show colourful, witty, imaginative, sculptural and experimental creations by the seven most prominent young fashion designers: Morphe by Amit Aggarwal, Little Shilpa, Manish Arora, Sabyasachi Mukherjee, Prashant Verma, Varun Sardana and 11.11 by Cell DSGN.

The exhibition INDIA: FASHION NOW opens at the 18th of August at ARKEN.

The latest issue of photographer Nick Clements modern(ist) magazine Mens File, is featuring the finest aspects of denim and workwear. Entering a world of cowboys, craftsmanship and vintage girls. Issue 08 is now available at Storm for pre-sale!

Ad exec and art collector, Christian Boros owns an old air raid shelter in Berlin’s mitte district, which he purchased after the fall of The Wall.

The massive bunker is now his own private art museum, semi open by appointment. We've never been so lucky as to get an inside visit, but this video from the great FvF takes care of that for us.

Very nice.

Today we had the pleasure to hoste the product launch for the innovative collar/bicycle helmet Hövding. Just a handful of people were invited for an early bird breakfast and some quality face to face interviews with the two founders. Curious: Read more about the helmet here.

Now available in-store and soon online!